Hasselblad wins third award in three months
Hasselblad has won the Technical Image Press Association’s TIPA award -
one of the photo industry’s most prestigious awards worldwide - for
“Best Medium-Format D-System in 2009,” making it the third honor
bestowed on the company this year. In January, the H3DII-50 won
Professional Photographer’s coveted Hot One Award. Earlier this month,
the camera was named Product of the Year at Russia’s Photoforum 2009.
As
announced on TIPA’s website, www.tipa.com, on April 17, editors of 25
renowned photography magazines from 11 European countries honored the
Hasselblad H3D system, when they convened this week in Budapest,
Hungary, to select the industry’s top European imaging products from
the past 12 months.
In making its choice, the TIPA jury said, “Hasselblad's H3DII-50 is the
first camera to feature Kodak’s 50 megapixel sensor, measuring 36x48mm
and twice the physical size of the largest 35mm DSLR sensors. The
H3DII-50 provides full 48mm coverage and has been designed to provide
an ideal solution for any photographer who demands both creative
flexibility and ultimate image quality and Resolution.”
In
a secret vote for the best photographic and imaging products introduced
in Europe during the past year, TIPA editors took into account
innovation, the use of leading-edge technology, the design and
ergonomics of the products, and their ease of use and price/performance
ratio.
Christian Poulsen,
CEO of Hasselblad, commented: “Hasselblad is again proud to accept this
prestigious award. This honor demonstrates Hasselblad’s vision of
providing the world’s best photographers with the most advanced camera
system, enabling them to create the world’s best images. With H3DII-50,
new components including the HCD 35-90mm zoom lens, HTS 1.5 Tilt &
Shift Adaptor, and Phocus software, Hasselblad is helping photographers
break creative barriers and achieve image quality that was not possible
even six months ago.”
For more information on Hasselblad’s Hot One Award, click here
